Lara is my business designer and always will be! I so appreciated her patience with me throughout the revision process with my constant updates and changes. Her advice was always great and so helpful!


REBECCA JONES, RLJ PHOTOGRAPHY

 
 
 
 
 
 

Our Signature Experience

Custom BRAND + WEB DESIGN | TIMELINE 10 TO 12 WEEKS

Together we will establish your visual identity. Not only will you receive a new or revitalized family of logos, website design and stunning graphics, but you will be given the tools to identify your voice and the core values of your company. In the process of establishing your new brand you will discover that there is a method to the madness! I try to work with each of my clients in a way that best suits their individual needs and expectations. With every project I begin with my signature brand workbook. This workbook covers essential on-boarding question and helps you break down your goals, target audience and branding priorities. We design exclusively in Squarespace! I love the built-in integrations, security, user-friendliness and I especially love having web builder, hosting and domain all under one roof. You will love it too, but if you have any questions please feel free to ask! After we bring your project to a close you will be provided with a wealth of information, files, tutorials and more. I want you to feel confident with the tools you have been given and am so excited to see your business grow and thrive. | Read this blog post for a more detailed look into the design process.

 
 
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WHAT YOU GET

+ Free Discovery Call
+ Brand Workbook
+ Strategy & Moodboard
+ Custom Logo Collection
+ Custom Web Design for 5 Pages
+ Up to 5 Products for E-commerce
+ Up to 10 Blog Posts
+ Custom 404 Page + Basic SEO
+ 2 Add-Ons of Choice
+ Training Videos
+ Brand Guide

 

popular Add-ons

+ Additional Web Pages
+ Additional E-commerce Products
+ Additional Blog Posts
+ Third Party Application Integration
+ Sub-Domain Setup
+ Social Media Graphics
+ Promotional Design for Print
+ Photography Editing
+ Stock Photography Curation
+ Market Analysis

 

Examples

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Custom Brand Design

Timeline 4 to 6 Weeks | Branding is the story our businesses are based on. Here at Bealara we believe in not just providing designs you like, but we are crafting brands to work in today's market and continue to grow with your business. Each project begins with a discovery call where we will discuss your overall goals and the design process. Then, together we will complete your brand workbook. This workbook covers essential on-boarding questions, helps us identity the core values of your business, discovers visual inspiration as well as establishing a long-term strategy. You will receive a one-concept logo presentation which we will build a family of logos from. Towards the end of the project we will review all your deliverables, how to use the tools you are being given and how to make the best of them! | Read this blog post for a more detailed look into the design process.

 
 

WHAT YOU GET

+ Free Discovery Call
+ Brand Workbook
+ Strategy + Moodboard
+ Custom Logo Collection
+ Brand Guide

 
 

Custom Web Design in Squarespace

Timeline 6 to 8 Weeks | We design exclusively in Squarespace! I love the built-in integrations, security, user-friendliness and I especially love having web builder, hosting and domain all under one roof. You will love it too, but if you have any questions please feel free to ask! Each site is designed with custom code, organizes your content effectively, builds strong call-to-actions throughout the site and ultimately creates a beautiful and functional digital presence. This basic package covers all the important aspects of a modern website and leaves room to add on for a tailored experience. | Read this blog post for a more detailed look into the design process.

 

What You Get

+ Free Discovery Call
+ Brand Workbook
+ Strategy + Moodboard
+ Custom Web Design for 5 Pages
+ Up to 5 Products for E-commerce
+ Up to 10 Blog Posts
+ Custom 404 Page + Basic SEO
+ Training Videos

 
 
 

Landing Page in Squarespace

Timeline 2 to 4 Weeks | This is a great solution for those with a quick deadline! I offer five different templates, all custom designed by yours truly, jam packed with great content suggestions and layout that will make a big impact within one page. The template design of your choice is custom tailored to your needs. That means colors, fonts, and limited graphical elements are available for customization! You will be given the magic recipe for colors, fonts, photos, word counts, and with your content submission I will implement everything for you! | Read this blog post for a more detailed look into the design process.

 

WHAT YOU GET

+ Free Discovery Call
+ Moodboard
+ Custom Landing Page
+ Training Video

 
 
 
 
 
 

GETTING DOWN TO THE NITTY GRITTY

Still have questions? We might already have an answer for you.

 
 

 
 
 

+ What do we talk about in the Discovery Call?

The Discovery Call is an opportunity to provide insight into the design experience you are interested in. We will talk timelines, deliverables, define some basic termonology and any other questions you might have. We will also review your needs. Where you stand currently, what your pain points are, your objectives and what your availabilities are time wise. The ultimate goal here is to have understanding of the services, create a broad gameplan and agree on a start date!

+ Do you offer payment plans?

Absolutely! Payments are broken into three parts. First at the time of booking (25%) , second on the start date (25%) and third at the mid-way point in the process.

+ What is a Brand Workbook?

The branding process requires a lot of soul searching, particularly for websites when creating content. The Brand Workbook helps establish the core values of your business, your target audience, a voice, mission, style, goals and so much more. In essance, the Brand Workbook becomes the foundation of your new brand and/or web design and enables us to create a solid strategy. It also helps me visualize a design that will be unique to you and your needs!

+ What does the strategy and moodboard process involve?

We have already discussed the crucialness of completing the Brand Workbook. With that foundation in place we are then able to create a game plan and begin pulling in inspiration. For brand design we will outline all necessary layouts and compositions, how your brand will be different from competition, create a custom color pallette and font suggestions that not only will be unique but will speak to the values of your company. For websites we will additionally consider the layout of your site, your primary objectives, call to actions and any third party implementation. In creating a moodboard for either brand or web design, you are always welcome to share visuals with me that inspires you, but it is not necessary. I will send you three moodboard options to begin and with your critiques we will finalize one solid style.

+ What does a logo collection include?

Think for a moment the number of platforms we all advertise within. Print, social media, websites, packaging, signage and the list goes on! With so many different platforms comes many layout and composition requirements. When creating a logo design we think about how and where your brand will be seen as well as how your brand will appear next to your competition! Will you need a logo that is adaptable for large format printing? Do you need your packaging to be unique from other brands as they sit on store shelves? You will need a primary logo that clearly states your business title, possible tagline or establish date and be available to you in at least a couple different color variations. You will also need an icon for avatar and small profile pictures. It is also wise to have a logo that many designers call a submark or stamp that basically is a condensed version of your primary logo. Then one more, you will need a very basic but timeless type form of your logo, which is great for website headers!

+ Why Squarespace? How is it different from other platforms?

We believe Squarespace is the best platform for modern businesses. We all need flexibility, mobile responsiveness, easy edits for growth and easy back end for hosting.

+ What does your web design package include?

Each site is designed with custom css to provide you an effective and unique site, without the Squarespace template feel. We use a custom design process and all site designs range from 3500-6k depending on features needed and customized designs. Some important things to note are as follows. Price does NOT include Squarespace fees, each additional page beyond the 5 that are included are $250/ea. For every site, we format up to 10 blog posts and 5 products if needed in the site design. If you need more formatted, we will quote it on an hourly basis. We also create a custom 404 page for your website and implement basic SEO. If you have your Google Analytics ID we will implement that for your as well! Third party intengrations are quoted separaretly as well and varies per project, so again just talk to us about your needs and we will find a solution for everything you are needing out of your website!

+ Can I showcase my podcast on Squarespace?

Podcasts are really blog designs in Squarespace, so we can either include them into your blog or create a separate blog. See the add a blog to your site add on.

+ Do I need to transfer my domain to Squarespace?

You can keep your domain where it is OR transfer it over. If you are on Wordpress currently, we can discuss the best option for your site.

+ What are my Add-On options?

The most popular add-ons are additional website pages, a business card design, pricing guide (whether it is intended to be printed or used digitally), graphical elements or illustrations (commonly used for Instagram Highlight Icons or stylized buttons for web use), photo curation and editing, a collection of advertisements for social media, banner and cover page images for social media, blog or e-commerce pages that go beyond what the starting web package includes, and the list goes on! If there is anything specific that you would like to inquire about, please feel free to ask!

+ What will I learn in your website Training Videos?

When your website goes live and you are left with the keys to the kingdom I want to make sure you don't feel like you are being left high and dry without any inkling on how to manage your website. I will share with you a collection of videos (each of them covering a specific subject and are relatively short) as well as a customized video for your website. Topics covered are photo/video changes, updating text boxes, Squarespace Style Editor 101, basic layout and page creation, how to edit event pages, everything blogging, SEO, how to edit galleries and a review of your own website. I do use custom CSS and sometimes a little extra HTLM coding, but it is my goal to leave the client with a space that is easy to maintain. I don't want you to feel like if you touch anything at all it will break. I will even tell you within the customized project video what NOT to touch!

+ What are the Master Files and how will I know how to use them?

A very important part of what you receive at the end of the project are your Master Files. These files include but are not limited to logo and other graphic files in AI, PDF, JPG and PNG formats, color variations for those graphic files, CSS backup, Style Editor backup, photo and text backup, color codes, and any font files purchased through the course of the project. You will be provided a PDF and Video Tutorial covering how to use all the different file formats for your logo/graphics as well as the importance of all the backup files.