Raise your hand if you are like me and have lived different seasons of entrepreneurship. Believe it or not, but Bealara was an idea first created while working in the floral industry! I one day fell upon the “Beallara” orchid hybrid and was inspired by its beauty and individuality so much that I began dreaming up a creative business. Since then my love for flowers has remained, but my industry has evolved into helping other entrepreneurs like myself create a strong brand and website to serve as an effective marketing tool for years to come.
Ten years ago I was still working the eight to five traditional job, not able to identify the necessary steps to turn my creative dreams into a successful profession. Little did I know that it is the very journey that you are leading that holds all the answers. We all grow on the job, learn by trial and error, refine our process and keep moving forward.
My job is to not only design a visual identity for my clients but to lift them up throughout the course of working together. We are all social creatures craving relationships and a good story. This truth is what makes small business so special and creating a genuine brand is the most compelling way to attract your target audience and showcase your client experience.