There is a method to the madness! After a get-to-know-you, establishing strategy, reviewing competition and collecting loads of inspiration I will sketch out literally dozens and dozens of concepts. Once I pick the faves, I'll begin ruling out the misfits. Once I present you with your logo proof we will go through extensive edits and revisions to make sure it's right for you.
4 to 6 WEEKS
It’s no secret I love Squarespace! If you want more than a template can provide you are in the right place. I will use custom CSS for every website and make sure to showcase what makes you uniquely you. You will be kept in the loop throughout the course of our project and after launch day I send you off with training videos!
6 to 8 WEEKS
logo and web design
You're getting the best of two worlds, and a discounted rate for booking both my logo and web design packages. I will make sure everything flows cohesively from your logo to your footer. There are several add-on opportunities available to you (see those additional services HERE) and you get a vault of free resources! Check it out.
8 to 10 WEEKS
The Logo and Web Design Experience will provide you with a stunning a new logo (both primary and secondary), custom color and font recommendations, a killer website and brand guide. Read this blog post to learn more about brand guides.
You get a 1-hour video conference call to establish your branding wishlist and weekly reports to keep you updated. You will also be given homework assignments throughout the course of the project. I will endeavor to makes these assignments as painless as possible. With good communication we will be celebrating a new brand launch on time and stress free!
RESEARCH + STRATEGY
Researching competition, industry expectations, workflow, marketing style and necessary tools for your business are all crucial to designing your visual identity. So is extensive brainstorming and inspiration building. It is my job to test out multiple versions of your logo and other design elements and how they might work within different print layouts and digital platforms.
I will not leave you high and dry. After we have celebrated the launch of your new brand I will send you personalized videos you may keep and watch on your own time. They will cover things such as file types and how to use them, running a blog, SEO, how to read your brand guide and much more.
Of course I am happy to provide you with business cards, social media images or anything else you need to make your brand whole. I keep my packages minimal so that we may choose all the additional services that are right for you. It doesn't stop there. After our project comes to an end and you decide you will still need a bit of design help in the future I offer a customized retainer fee for existing clients. Let's keep the working relationship going!
If your training videos weren't enough I also provide my clients with extra goodies such as information on social media strategy, favorite resources, workflow and more.
Frequently Asked Questions
How Do Payments Work
There's a 25% retainer to hold your spot on our calendar. After that, we can split the remainder into 2 payments during our branding project. We do ask that all payments have been received in full by the end of the project. At that point we will send you all deliverables and offer congratulations on your new brand design!
When Can We Get Started
I take two full logo design projects a month so that I may have plenty of time to invest in my clients and their needs. Timelines vary depending upon possible add-on services but at minimum our baseline Signature Logo Design Experience is a 4 week long project. Please just contact me to learn what openings I have to begin your project. With that said, once all initial paperwork and retainer has been completed you will be given homework to keep you busy until your official start date.
Can We do just a logo
Logo design is a process. It involves research, strategy, loads of sketching and revisions and through the course of that process we will find what alternative marks you need for the different platforms you use and what colors you need to differentiate yourself from your competition. Together we are creating a starting point for your brand. It is so much more than just one single mark.
How Do I Book
Contact me today and we will set up a video call to hear more about your business and what your goals are. Then, once we complete the paperwork and the retainer, you'll get access to the homework so we can get started immediately!
What’s your style?
My style definitely treads to the more modern side but am always thrilled to create within different themes. I work hard to make sure even our most personality-filled designs are clean and effective. Each of our projects feels a bit different. The biggest compliment we hear on launches is when people who know you well say, “It's so you!”
What’s the process like?
It's in-depth & inspiring. I use video calls and homework to be completed online in our branding process. Though I do my very best to make the entire process as stress free and easy as possible for the client the project can be a busy few weeks. We dig deep into what your message is and who you want to share it with. Everything we do is designed to amplify your message to your audience!
How do logo designs work?
I will sketch out up to 50 different ideas, trying and testing out top contenders within different layouts and ultimately will fine tune 1 design that will best serve your business goals. I don't want to overwhelm you with tons of options and take quality, thought, and time away from the logo that will ultimately be yours. We do the work of both creating unique, original ideas for you and culling through them to present you with the strongest options. And, we always refine a bit from there, focusing on any tweaks we need to make for it to appeal to your ideal client!
What will I walk away with?
You will receive a several visual & strategic goodies: mission statement, moodboard, brand positioning questions, logo configurations, type hierarchy, color palette, brand guide, logo (primary and alternative) filetypes, possible collateral working files & press ready PDFs, printing guide & spec recommendations and training videos.